This is why sooner or later, WhatsApp Pay will
be available Globally even though its currently available only in India and
Nigerian banks are not in support of it.
Banks are now beginning to utilize WhatsApp
instant messaging app to their advantage. UBA, GTbank and First bank announce
the introduction of whatsApp messaging on their digital banking.
Customers will be able to perform basic banking
services such as opening of account, check account balances on the go and carry
out basic banking services.
UBA, in a statement, said its chat banker, Leo,
was launched in a pilot mode on WhatsApp
and will be fully available to customers by September 1, 2018.
GTBank said it would leverage on the WhatsApp Business Solution to
offer Nigerians an additional channel to connect with it for enquiries, service
requests and access to other basic banking services.
While First Bank of Nigeria said its WhatsApp chat banking will
ensure effective services to the customers. The will enable customers to
leverage the real-time messaging capabilities of the WhatsApp Business Solution
to check their account balance.
On the other hand, WhatsApp has announced that
it will start charging businesses on its platform 0.5 cents to 9 cents per
message (about N30 to N35 in local currency) for sending marketing and customer
service messages in a bid to generate revenue.
Is this a good move?
